Tag Archives: Honda CRV

Who knew car commercials could be so inspiring?

15 Jan

When Mr. Kuhl proposed to me, I knew I was ready to get married. I didn’t doubt it for one second.

Now that we’ve been married a whopping (almost) 3 months, the obvious questions/jokes have arrived. Will we be enjoying the pitter patter of little feet soon? Any special plans for that spare room in your house?

That’s right – the baby questions. And just like I knew that I was ready to get married, I know that I am not ready to have kids.

My certainty about living a few more years sans baby has made me very comfortable with discussing the few major things I want to do pre-kiddos. The most important one is taking a trip to Europe. But now that we’re married and the idea of expanding our family beyond Molly Monster is looming, the list of things I need to do seems to be growing.

I’ve been told by some of my more “experienced” colleagues that I am too young to have a Bucket List. So enter a new term: Leap List.

I don’t know if it’s right to attribute the invention of this term to Honda, but I’m going to anyway. A Leap List is built upon the same premise as it’s predecessor the Bucket List, only the date of completion is determined by a major life milestone other than death. A little more optimistic, eh? Milestones include getting married (check!), buying a house (check!), having a baby, turning 30, 40, 50, etc.

These commercials came at a great time. I was already in the market for a new vehicle and had all but decided on the new 2012 CR-V. My test drive last weekend sealed the deal. Just had to handle all the necessary (evil) paperwork prior to purchasing.

As a public relations practitioner, I hate to admit when I am “influenced” by advertising. Shouldn’t I be impervious to targeted messaging? I guess we now know that well executed car commercials are my kryptonite.

I give Honda major props for this new ad campaign. The new CR-V is more luxurious, tech saavy, and just plain cooler than previous years. The body design is sleeker than the 2011 model, and it looks like the perfect mix of the BMW X3, Acura RDX and Volvo X60. The best part? It’s still less than $30K!

This car is clearly designed and marketed to appeal to yuppie 20somethings who are just getting settled into their adult lives, make good money, but are dedicated to living within their means and don’t try to impress with conspicuous consumption. The new Honda CR-V is the sexy yet responsible choice for the gainfully employed Millennial who, in order to survive on Texas highways, needs a small SUV to get them from point A to point B.

In other words, it’s for me.

I know this makes me sound pathetic, but these commercials really inspired me. I talk/whine to Mr. Kuhl all the time about things I need to do before we really settle down, and this reminds me to actually put some pen to paper. I am someone who derives an unusual amount of satisfaction from checking things off lists, so I need to set myself up for success and create an official Leap List.

The plan moving forward? Writing my Leap List sometime today (after the Texans game, of course). If all goes according to plan, I’ll be driving home tomorrow in a new, beautiful, silver CR-V. I hope it’s ready to take me anywhere and everywhere I need to go.

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